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Tuesday, 06 January 2009 |
By Lisa Wood
 Snail Mail is quickly becoming obsolete. Email is cheaper, since you do not need to buy a stamp, and it is definitely faster. Emails can be sent in seconds, to any location anywhere in the world.
Emails are being used to distribute millions of newsletters, promotions, and general correspondence every day. Are you cashing in on this technology? How do you use email to market to your customers? If you don't have a good list, it's time to get one.
An opt-in list is a collection of qualified email addresses - your customers, potential customers, or interested prospects. Though it seems to be easy to find email addresses and it's tempting to buy a list from someone, there are legal and ethical guidelines you need to follow. Requiring the reader to "opt in" gives the reader control over their inbox, and ensures that you're not viewed as a spammer.
A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target market.
Set up a promotion or |
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Monday, 05 January 2009 |
By Ron Subs
 If you are serious about making money online, you need to have a good email list of prospective customers and then work to build their trust. This is done in a variety of different ways, but is far more effective than just sending a barrage of emails to the client. If you take the time to build trust, you will get more sales from your clients, even if you have a smaller email list than other people.
The first step that you need to take when you are online marketing to a list of prospective clients is to offer them something free that will start to create a relationship between you and the client. This can include an e-book that you have written yourself or have paid someone else to right. You want to be sure that you have the rights to this e-book at that it is original. You do not have to spend a lot of money, nor should this e-book be very large. A 25 page report on something that you sell and concerns |
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Friday, 02 January 2009 |
By Lisa Wood
 Snail Mail is quickly becoming obsolete. Email is cheaper, since you do not need to buy a stamp, and it is definitely faster. Emails can be sent in seconds, to any location anywhere in the world.
Emails are being used to distribute millions of newsletters, promotions, and general correspondence every day. Are you cashing in on this technology? How do you use email to market to your customers? If you don't have a good list, it's time to get one.
An opt-in list is a collection of qualified email addresses - your customers, potential customers, or interested prospects. Though it seems to be easy to find email addresses and it's tempting to buy a list from someone, there are legal and ethical guidelines you need to follow. Requiring the reader to "opt in" gives the reader control over their inbox, and ensures that you're not viewed as a spammer.
A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target market.
Set up a promotion or |
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Read more...
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